How Digital Marketing can increase business for the Makeup Artists?
The makeup professional business is planned and molded by the changing needs and requests of the customers. What's more, it isn't just about looking delightful. People are turning out to be increasingly more worried about their glowing skins, accuse the natural conditions to begin with. The interest for best quality corrective items continues flooding. What's more, all thanks to the internet, the makeup industry is blasting more than ever. Digital marketing for makeup artist and customers can arrange a result of their decision from anyplace around the world. As a makeup artist/professional, you know the significance of displaying your work in the most ideal manner conceivable. Connecting with a network of makeup artists and potential customers is imperative when attempting to build up believably and aptitude. We as a whole realize that consistently, social media is assuming control over to an ever increasing extent! Social media marketing for makeup artist and for business and independent purposes, having your own social media speak to polished skill, ability and consistency is important for your image.
Here are some of the ways by which makeup artist can be benefited with Digital Marketing.
SEO: Search Engine Optimization or SEO will help makeup artist to get leads on various targeted keyword like: Bridal Makeup Artist, Party makeup artist in Delhi, Best Celebrity Makeup Artist in India and many more.
Google Maps: Google my Business which is commonly known Google Maps is very important if you have an offline store, it will help you to get local leads.
Social Media Marketing: Social Media Marketing for makeup artist is very important as it help you to showcase your makeup portfolio. Social Media is very crucial for even customer interaction. Post like your daily customers, Bridal makeup shoot, and other post like festivals, nails art, pedicure and manicure etc. can also be used.
Influencer Marketing: Shout out from Social Media influencers especially from makeup/fashion and other glamour industry can be used to get result from your target audience.
Digital Marketing is not easy to handle while you handle your artist work that’s why you need to hire digital marketing agency which is
1. Affordable – So that it’s easy to manage and does not hurt your pocket.
2. Quality – It’s very important as low quality in digital marketing main result in banning your website or reducing your page visibility.
3. Timely delivery of work so that you get results on time.
Here is the Case Study which AR media marketing achieved while marketing for Makeup Artist.
This case study involves in direct and indirect marketing strategies to position themselves in the market and for their potential clients. The brand was established in Delhi, 2018 to attract the market with potential clients using Digital medium.
• To develop and demonstrate an understanding of a real life case and make the decision about it.
• Generate new ideas to increase the traffic
• Simplify complex concepts
West Delhi is home to numerous and magnificence salons. Being found within the competition the index lists were much occupied for a considerable lot of their nearby key expressions they needed to target. The more prominent West Delhi is home to numerous and magnificence salons. Being found within the competition the indexed lists were much occupied for a considerable lot of their nearby key expressions they needed to target.
• Not many nearby connections highlighting them.
• AR started working as ranking keywords.
• Genuine inbound promoting methodology set up.
• The site created from crash.
Our approach right from the earliest starting point was acceptable advanced website content. The greater part of the service pages were welcomed with a not too bad measure of content, generally around 300-400 words which are a pleasant sound measure of content to have on a help page or item page. And the result speaks for them.
SEO Strategy –
Our SEO approach comprised of a couple of various components. First we directed broad keywords research to truly see how individuals look online for Salon services. When we limited a short rundown of keywords we needed to target we added neighborhood varieties to the expressions and utilized them in specific territories of the site. We streamlined the nearby part of the site by joining a location all the more much of the time into the site structure alongside especially composed Meta information and substance for each page. We additionally directed an offsite SEO advertising approach that used Google safe external link establishment rehearses. We propelled official statements, composed one of a kind articles, occupied with dynamic blog remarking, nearby references, professional resources and furthermore specialty business directories.
• Visibility in Search Engines
• Ranking in first position
• Increase in traffic by 300%
• Top 15 keywords
• Helped the brand in both direct and indirect way
We are not new in this Digital Marketing for Makeup Artist business.We have worked for the below:
• Celebrity make-up artist
• Bridal makeup artist
• Salon marketing